Lead Sell Grow - The Human Experience

How to Pave Your Own Path in a Crowded Industry with Shea Gerhardt

Episode Summary

So many aspiring entrepreneurs get stuck in the mindset that the industry they want to get into is already too crowded, and there is no space for them. The truth is that in most industries, there is space for everyone as long as you become committed to finding the solution to a problem. Maybe that is with a coaching program, a service, or even a physical product just like the guest in this episode. Shea Gerhardt is the CEO and founder of Buderflys Technologies, Inc which she founded because she recognized a problem in the crowded, yet stale $30B earbud industry. On the slopes of Colorado, Shea came to the realization that the constant friction from today’s earbuds design did not deliver the comfortable listening experience that she needed to listen to content for long periods of time, and knew that she was definitely not alone in this complaint. Knowing that discomfort of the traditional earbuds is the top complaint from users in this industry, Shea brought together a team of experts that have spent the past four years solving this problem that no one thought was possible. In this episode, Shea shares her encouraging and inspiring story of perseverance in finding an area that needed desperate improvement, and tirelessly pursuing a solution. This invention has led to a much more improved experience for their users, and she walks us through how she did it, and what is next for her company. Tune in to hear her advice to other entrepreneurs and a great example of the law of attraction at work.

Episode Notes

So many aspiring entrepreneurs get stuck in the mindset that the industry they want to get into is already too crowded, and there is no space for them. The truth is that in most industries, there is space for everyone as long as you become committed to finding the solution to a problem. Maybe that is with a coaching program, a service, or even a physical product just like the guest in this episode. 

Shea Gerhardt is the CEO and founder of Buderflys Technologies, Inc which she founded because she recognized a problem in the crowded, yet stale $30B earbud industry. On the slopes of Colorado, Shea came to the realization that the constant friction from today’s earbuds design did not deliver the comfortable listening experience that she needed to listen to content for long periods of time, and knew that she was definitely not alone in this complaint. Knowing that discomfort of the traditional earbuds is the top complaint from users in this industry, Shea brought together a team of experts that have spent the past four years solving this problem that no one thought was possible. 

In this episode, Shea shares her encouraging and inspiring story of perseverance in finding an area that needed desperate improvement, and tirelessly pursuing a solution. This invention has led to a much more improved experience for their users, and she walks us through how she did it, and what is next for her company. Tune in to hear her advice to other entrepreneurs and a great example of the law of attraction at work. 

Key highlights:

Episode resources:

Book: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

Connect with Shea

Website: buderflys.com

Connect with Eric:

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